Hawaiian coastline

Talk Principal Model

The Principal Model is built for experienced agents and team leaders who want full control, higher commissions, and the freedom to run their business their way.

Hawaiian mountains and palm trees

Principal Model Services

With a dedicated broker, done-for-you compliance, and access to a premium service marketplace, you get speed, support, and scalability—on your terms.

Dedicated Principal Broker & Contract Signing

Originally Valued At: PRICELESS

Real estate moves fast—your contract approvals should too. We believe it shouldn't take hours or days to get your paperwork signed. With Principal Broker, Heather Stasiak, it takes minutes.

No Compliance Hassles
No Hidden Fees or Payment Delays
No Ever-Changing Rules

Heather has a reputation for getting things done quickly and efficiently, ensuring that your contracts, compliance, and client issues never slow you down. Instead of waiting for approvals, you'll have direct access to a seasoned broker who understands your urgency.

Your focus should be on negotiating and closing, not chasing signatures or worrying about missing forms.

Dedicated Transaction Manager

Originally Valued At: $20,000

More paperwork means less time for appointments, showings, and closing deals. That's why we provide a Dedicated Transaction Manager to handle the details, so you can focus on what matters—selling homes.

Contract & Compliance Management
Deadline Tracking
Client & Agent Coordination

Your Transaction Manager ensures everything runs smoothly, including:

  • Contract & Compliance Management – Every document is accurate and submitted on time
  • Deadline Tracking – Never worry about missing an important due date
  • Client & Agent Coordination – Seamless communication with all parties
  • Offer & Counteroffer Prep – Get everything ready without the back-and-forth
  • Review Requests – Proactively asks clients for reviews to boost your reputation

Follow Up Boss Pro

Originally Valued At: $11,280

Managing leads manually is time-consuming and inefficient. Without a system in place, follow-ups get missed, leads go cold, and opportunities slip away. That's where Follow Up Boss Pro comes in.

Automated Follow-Ups
Audience Segmenting
Pre-Built Action Plans

Automated Follow-Ups

Manually checking in with every lead? Not anymore. With pre-built automation, Follow Up Boss Pro sends emails, texts, and reminders for you, ensuring every prospect is nurtured at the right time.

  • Instant lead response sequences for higher conversions
  • Auto-follow-ups based on client behavior (e.g., viewed a property, opened an email)
  • Drip campaigns that warm up cold leads over time

Audience Segmenting

Every lead has different needs, and Follow Up Boss Pro helps you organize them for targeted communication.

YLOPO Agent IDX Website & Search Portal

Originally Valued At: $8,400

Stop sending clients to third-party platforms like Zillow, Trulia, Redfin, and Realtor.com. Without a personalized home search experience, your clients are browsing elsewhere—meaning you're missing out on deals and their info can land on another agent's desk.

Personalized Home Search Portal
Lead Capture Forms
Lead Activity Tracking

With the YLOPO IDX Website & Search Portal, you get a custom real estate search website that keeps your leads engaged, nurtured, and connected to YOU.

  • Personalized Home Search Portal that updates in real-time
  • Your face next to every listing
  • Lead Capture Forms built into every search
  • Home valuation tool for potential sellers
  • Lead activity tracking – See what homes they're saving & viewing
  • Automated alerts – Get notified when a lead is ready to act
  • Behavior-driven retargeting – Bring them back with follow-up ads

Media Team Access

Originally Valued At: $36,000

Studies show that listings with professional visuals sell 35% faster and for more money on average. Buyers make decisions online first, and if your listing doesn't catch their attention immediately, it gets skipped.

Professional Photography
Videography
Content Creation

With our dedicated media team, you can instantly order top-tier, 5-star photography, videography, and content creation services delivered to your inbox in just a couple days.

No coordination hassle—just book, shoot, and showcase.

Profitable Playbooks

Originally Valued At: $12,000

Trial and error is expensive. Without the right systems, you waste time and money on lead generation strategies that don't convert.

Step-by-step playbooks
Lead conversion scripts
Marketing strategies

We've spent years mastering Zillow, PPC, Open Houses, and referral-based marketing to develop high-converting systems that generate, nurture, and close more leads.

Here's what you'll get:

  • Step-by-step playbooks—detailed, proven action plans so you don't have to figure it out yourself
  • Lead conversion scripts & follow-up sequences—know exactly what to say and when
  • Marketing strategies that drive real results—no more guessing how to attract, engage, and convert leads
  • Automation built-in—so you spend less time chasing leads and more time closing deals

Instead of reinventing the wheel, plug into a system that's already working and start seeing results immediately.

Event Marketing & Giveaways

Originally Valued At: $40,000

Repeat and referral business is the lifeblood of a successful real estate career. Our fully planned and funded client appreciation events create natural opportunities to reconnect with past clients without constantly asking for business.

Client Appreciation Events
Holiday Giveaways
Networking Opportunities

Our fully planned and funded client appreciation events—from framily rock climbing nights and beach cleanups to exclusive holiday giveaways—create natural opportunities to reconnect with past clients without constantly asking for business.

We've seen firsthand how these events lead to new listings and referrals, with clients signing deals on the spot.

Exclusive Lunch & Learns

Originally Valued At: $12,000

Each quarter, we host an exclusive, catered Lunch & Learn, where you'll sit alongside high-performing agents to gain insights on what's working now, the latest market trends, and growth strategies to help you stay ahead.

Quarterly Events
Networking Opportunities
Market Insights

Your network is your net worth—and these events ensure you're always surrounded by the people and ideas that push you forward.

Weekly Lead Generation Workshops

Originally Valued At: PRICELESS

Leads don't just show up—you need a system to generate and convert them consistently. Our weekly lead generation workshops are designed to help you build, refine, and optimize your lead-gen efforts.

Proven Prospecting Techniques
Hands-on Practice
Accountability & Tracking

You'll get:

  • Proven prospecting techniques—learn what's working right now to generate high-quality leads
  • Hands-on practice—role-play scripts, refine follow-ups, and sharpen your approach
  • Accountability & tracking—we help you set lead goals and keep you on track to hit them
  • Real-time feedback—get expert guidance on how to improve and convert more leads

Build Your Team with Trained Talent

Originally Valued At: PRICELESS

Growing your business means scaling beyond just yourself. But finding and training the right agents can be time-consuming, expensive, and frustrating—especially if they don't perform.

Pre-vetted Recruits
Trained Agents
Seamless Integration

Pulling directly from our Support Agent model, you gain access to pre-vetted, trained recruits who are ready to contribute to your team's success. These are qualified agents who understand systems & lead conversion and a built-in pipeline of potential team members.

We also already took care of training & onboarding —so your new recruits integrate seamlessly.

Instead of spending months searching for the right agents, you'll have access to talented professionals who are already equipped with the skills and knowledge to help your business grow.

Seller Nurture Campaigns

Originally Valued At: $1,500

When sellers think about moving, they should think of you first. Our automated Seller Nurture Campaigns, ensure you position yourself as their go-to agent.

Quarterly Direct Mail
Home Valuation Updates
CRM Integration

Here's what you'll get:

  • Quarterly direct mail campaigns—branded to you with expert messaging built to get a response and customized to your geo-farm
  • Home valuation updates—automated reports showing sellers what their home is worth
  • Integrated with your CRM—so you can track engagement and know when to follow up
  • No extra work for you—we handle everything, so you can focus on answering those messages and closing deals

Showing Agent Program

Originally Valued At: PRICELESS

You can't be in two places at once—but your business shouldn't suffer because of it. When your schedule is packed with back-to-back appointments, negotiations, or personal commitments, you don't have to miss out on new opportunities.

Delegate Showings
Offer Writing
Inspection Walkthroughs

Our Showing Agent Program allows you to delegate showings, follow-ups, offer writing, and inspection walkthroughs to another licensed, Talk Agent—so you can focus on higher-priority tasks.

For a pre-determined percentage or flat fee, you get the flexibility to serve more clients, maximize your time, and keep deals moving forward without stretching yourself too thin.

Revenue Share Program

Originally Valued At: $$$

Most revenue share programs overpromise and underdeliver. They require complicated tiers, stock vesting, and recruitment quotas that make it nearly impossible to generate real income. We do it differently.

5 Levels of Revenue Share
Cash Payments
No Complicated Tiers

When you invite an agent to join our organization and they're a great fit, you earn an annual revenue share for as long as they remain with the company—paid in cash. No stock, no waiting periods, no hoops to jump through.

5 Levels of Revenue Share:

  • You earn up to $2,000 per year for every agent you personally invite
  • If that agent brings in another agent, you earn up to $2,000 per year from them too
  • This continues through five levels deep, allowing you to build a strong, recurring income stream

If you're looking for a simple, profitable way to create long-term income, this is it.

Service Marketplace - Pay Only for What You Need

Originally Valued At: PRICELESS

As a Principal Agent, you run your own business, which means you only pay for the services you actually use. Our service marketplace gives you access to a wide range of on-demand, high-level business support, without being forced into a one-size-fits-all model.

Transaction Coordination
Media & Marketing
Google PPC & Retargeting Ads

This includes but is not limited to:

  • Transaction Coordination – Offload your paperwork and compliance for a flat fee per transaction (can be passed to the client or paid by you)
  • Media & Marketing – Order HD listing photos, videos, same-day editing services, social media content, and branding materials as needed
  • Google PPC & Retargeting Ads – Generate high-intent leads and stay in front of your audience with done-for-you ad campaigns
  • Custom Branding & Social Content – Professionally designed marketing materials, listing graphics, and automated campaigns

All services are paid upfront, so there are no surprise deductions from your commission or unexpected brokerage fees.

This model keeps more money in your pocket while giving you access to top-tier services whenever you need them. No commitments. No unnecessary costs. Just full flexibility and control.

Principal Model Commission Splits

Your commission split is based on your total sales from the last calendar year, ensuring that your success is rewarded. Agents can move up at any time, but never drop down—once you level up, you stay there.

Solo Agent or Team Leader:

CAP
AFTER CAP
$16,000
100% commission

Team Agent:

CAP
AFTER CAP
$8,000
100% commission

Flat Fees:

Fee TypeAmountNotes
E&O Insurance & Tech Fee$100/monthMonthly fee
Transaction Fee$500Covers compliance, broker oversight, and risk management. Can be passed to client or covered by you.
Annual Fees$0No annual fees, no hidden costs, and no extra charges
Hawaiian coastline

Ready to take your real estate career to the next level?

Join Talk Realty's Principal Model and get the freedom, support, and higher commissions you deserve in Hawaii's competitive market.